Purpose
We help schools and universities and the entities that engage them achieve their educational goals. We do this by using research based approaches that aim to secure the bridge between education and the world-of-work. 

Principles
We value listening. We value creativity. We believe in being practical. We believe in being straightforward. We value the pursuit of wisdom, knowledge, and understanding.

Core Competencies
Educational and Social Science Research; Educational Programming; Educational Strategic Planning; Program and Project Management

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How Counter Current was born:

'new industries spring up, and old ones are revolutionized... when the occupation changes its methods, such individuals are left behind with even less definite training' ~ John Dewey, 1916

If the nature of work constantly changes because industries change, then how can educators possibly keep up and adequately prepare our future leaders? How can businesses get what they need if schools and universities cannot properly train students? Counter Current began out of a curiosity to understand how educators should prepare our youth for a rapidly changing economy. Counter Current exists in order to help educational organizations and those who engage schools and universities to maximize their educational goals.

Based upon sociological research at the University of Cambridge in the United Kingdom, Counter Current has the answer to preparing our nation's youth for the world-of-work and the answer to how the people involved in business and education can best align for an obvious mutual benefit - to enhance profits, to prepare intellectually competent people, to be socially responsible, and to help people lead rewarding productive lives!

Counter Current was started to help strengthen the bridge between education & the world-of-work…

Counter Current helps students become intelligent leaders for the work they will do in the future…